Buy3Get1: Scraping. SEO. WordPress.
From zero WordPress knowledge to building a business’s first inventory system — and driving real customer engagement.
Last Updated: May 19, 2026
🔍 Project Overview
This freelance project for Buy3Get1 started as a simple site cleanup — but quickly evolved into a high-impact transformation. The business didn’t have an inventory page before I joined. I designed and launched one from scratch, organizing hundreds of products and making them accessible online for the first time. The client later told me that a customer actually came into the store and asked about a product they found on the new inventory page — direct proof that the work had an immediate impact.
I used AI tools like ChatGPT as a learning accelerator, teaching myself WordPress, Elementor, plugin structure, and SEO fundamentals in real-time — solving real problems under pressure and delivering fast results.
💼 Responsibilities
- Inventory Import: Imported and organized hundreds of scraped Facebook Marketplace listings into the WordPress store — optimizing titles, categories, and layout for UX and SEO.
- Web Scraping: Built custom scraping logic to pull product data, images, and titles for fast inventory management.
- SEO Implementation: Installed and configured Yoast SEO, rewrote metadata and cleaned URLs to improve search indexing and visibility.
- UI Improvements: Cleaned up layouts, optimized mobile views, adjusted fonts, added filters, and streamlined product listings.
- WordPress Self-Learning: Rapidly learned the WordPress ecosystem, Elementor page builder, plugin workflows, and content structure.
- AI-Accelerated Learning: Used ChatGPT to understand WordPress concepts, troubleshoot plugin issues, and speed up technical SEO and design work.
- Inventory Management System: Created a reusable spreadsheet template for the client to import future products, update listings, and manage inventory with minimal effort.
📸 Before & After
Visual comparison of the transformation:
📘 Key Takeaways
- Launched the business’s first inventory page — which directly led to a customer walking in and referencing a product they found online, according to the client.
- Handled bulk imports of hundreds of listings and turned disorganized data into structured, searchable product displays.
- Delivered long-term value by creating a spreadsheet import system the client can reuse to manage inventory efficiently going forward.
- Learned an entire CMS and plugin ecosystem on the fly while managing client expectations and delivering on time.
- Used AI to learn faster and solve technical problems efficiently — without sacrificing quality or ownership.
🚀 Phase 2: The Redesign & Growth
Following the success of the initial inventory system, I was brought back for a complete site-wide redesign. The goal was to modernize the brand, improve user engagement, and optimize for long-term growth.
✨ New Features & Strategic Improvements
- Full Redesign & UI/UX: Rebuilt every page from scratch, focusing on mobile responsiveness and a modern, professional aesthetic.
- Elementor Integration: Migrated the site to Elementor to provide a highly customizable and maintainable foundation for the client.
- Company Slider: Added a dynamic showcase of partner companies to build instant social proof.
- Google Reviews Integration: Pulled reviews onto the site to boost trust and conversion rates.
- FAQ Page: Researched and implemented a comprehensive FAQ section to improve SEO and reduce support inquiries.
📈 Performance Impact (Month 1)
- +104% Increase in total site views.
- +78.9% Growth in new users.
- Deep SEO optimization across every page, driving significant organic traffic spikes.
The client was extremely satisfied with the transformation, securing a long-term partnership and offering to refer my services to their network.
📸 Redesign Visuals (Phase 2)
New Homepage (Hero Section): A modern, high-impact landing page designed to capture attention immediately.
New Homepage (Services & Contact): Showcasing the core business offerings and contact information.
Comprehensive FAQ Page: A new resource built to improve SEO and streamline customer support.
Optimized Inventory Page: The redesigned product display, optimized for speed and user experience.
