Buy3Get1: Scraping. SEO. WordPress.
From zero WordPress knowledge to building a business’s first inventory system — and driving real customer engagement.
🔍 Project Overview
This freelance project for Buy3Get1 started as a simple site cleanup — but quickly evolved into a high-impact transformation. The business didn’t have an inventory page before I joined. I designed and launched one from scratch, organizing hundreds of products and making them accessible online for the first time. The client later told me that a customer actually came into the store and asked about a product they found on the new inventory page — direct proof that the work had an immediate impact.
I used AI tools like ChatGPT as a learning accelerator, teaching myself WordPress, Elementor, plugin structure, and SEO fundamentals in real-time — solving real problems under pressure and delivering fast results.
💼 Responsibilities
- Inventory Import: Imported and organized hundreds of scraped Facebook Marketplace listings into the WordPress store — optimizing titles, categories, and layout for UX and SEO.
- Web Scraping: Built custom scraping logic to pull product data, images, and titles for fast inventory management.
- SEO Implementation: Installed and configured Yoast SEO, rewrote metadata and cleaned URLs to improve search indexing and visibility.
- UI Improvements: Cleaned up layouts, optimized mobile views, adjusted fonts, added filters, and streamlined product listings.
- WordPress Self-Learning: Rapidly learned the WordPress ecosystem, Elementor page builder, plugin workflows, and content structure.
- AI-Accelerated Learning: Used ChatGPT to understand WordPress concepts, troubleshoot plugin issues, and speed up technical SEO and design work.
- Inventory Management System: Created a reusable spreadsheet template for the client to import future products, update listings, and manage inventory with minimal effort.
📸 Before & After
Visual comparison of the transformation:
📘 Key Takeaways
- Launched the business’s first inventory page — which directly led to a customer walking in and referencing a product they found online, according to the client.
- Handled bulk imports of hundreds of listings and turned disorganized data into structured, searchable product displays.
- Delivered long-term value by creating a spreadsheet import system the client can reuse to manage inventory efficiently going forward.
- Learned an entire CMS and plugin ecosystem on the fly while managing client expectations and delivering on time.
- Used AI to learn faster and solve technical problems efficiently — without sacrificing quality or ownership.